Hi, I’m Marie-Louise,
the creative mind behind Alwrity and a copywriter with a big love for big ideas.

With a background in advertising, I craft witty concepts and clever campaigns that speak straight to the heart of your audience. From radio to TV, online to on-site, my words make sure your message gets noticed.

But creativity doesn’t stop at the office. I also pour my passion (and optimism!) into This Is Why We Love: a cheerful book series full of thoughtful little gift books that always seem to fit someone, somewhere, perfectly.

BOOK SERIES
This is why we love

A feel-good book series about all the little things (and big feelings) that make life better. From being single to being together, from dogs to music to travel, each book celebrates 50+ reasons to smile, relate, and say “yes, that’s so me.”

These cheerful books are made to lift spirits, spark conversations, and brighten someone’s day, whether you’re giving one, getting one, or just keeping it on your coffee table.

PORTFOLIO
Curious what I’ve been up to?

My portfolio showcases a colourful mix of campaigns that turned heads, sparked smiles, and sometimes even won awards. From bold brand activations to smart copy-driven concepts, it’s all work that made an impact. Have a look and see what caught eyes (and juries)!